Campaign Management

  • Oversee implementation of all marketing activities, working to increase brand awareness, drive sales and increase efficiency within marketing department
  • Track, analyze and present marketing metrics to identify optimization opportunities, underlying causes of problems, recommend solutions and guide strategies specific to verticals

Email Marketing:

  • Self-taught HTML, email marketing and list management best practices to optimize email communications, resulting in increase in sales quarter over quarter
  • Established cross-team procedures and training for email marketing, resulting in increased efficiency and transparency
  • Researched, developed and executed ESP transition plan to successfully migrate workflows, lists, and stats


  • Website Optimization, Testing & Architecture
    • Collaborated with team to develop and implement mobile, tablet and desktop experience and functionality including wireframes, acceptance criteria and user stories
    • Developed A/B and MV test strategies, established KPI and managed test execution from QA and campaign monitoring to delivery of results presentations
  • Personalization
    • Gathered and analyzed data to identify testing opportunities for viable segments based on conversion trends
    • Researched, designed & implemented test strategies leveraging segments with the goal of increasing customer retention and gross adds
  • Customer Retention
  • Established and nurtured client relationship while establishing campaign objectives and reporting parameters


  • WORLD RELIEF- ESOL Volunteer 
    • Tutor refugees in their home and teach them survival/basic English skills while learning their language to better communicate
    • Organized holiday clothing drive for World Relief
  • JACKSONVILLE YOUNG REPUBLICANS- Communications Director 
    • Nurtured relationship with The Arthritis Foundation and coordinated participation in the annual Walk to Cure Arthritis raising over $200 to support the cause


Bachelor of Arts in Mass Communications with a concentration in Public Relations


  • HUBSPOT Inbound Certified
  • MECLABS Landing Page Optimization, Value Proposition Development, Online Testing


Press release for Massage Magazine Continuing Education

Press release for MASSAGE Magazine Insurance Plus

Press release for Beauty Insurance Plus


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